{"id":6,"date":"2026-09-23T21:06:34","date_gmt":"2026-09-23T21:06:34","guid":{"rendered":"https:\/\/norteconsultora.com\/?page_id=6"},"modified":"2026-09-24T03:50:41","modified_gmt":"2026-09-24T03:50:41","slug":"norte-creative-consulting","status":"publish","type":"page","link":"https:\/\/norteconsultora.com\/","title":{"rendered":"Norte \u2014 Creative Consulting"},"content":{"rendered":"\n<style>\nbody:has(#norte-site) main>.wp-block-group:has(#norte-site){padding:0!important;margin:0!important;max-width:none!important}\nbody:has(#norte-site){background:#101010}body:has(#norte-site) .wp-site-blocks{padding:0}body:has(#norte-site) .wp-site-blocks>header,body:has(#norte-site) .wp-site-blocks>footer,body:has(#norte-site) .wp-block-post-title{display:none}body:has(#norte-site) .wp-block-post-content,body:has(#norte-site) 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.n-cover-title{font-size:clamp(25px,3vw,42px)}@media(max-width:900px){.n-header{flex-wrap:wrap;height:auto;padding-bottom:18px;gap:14px}.n-nav{order:3;width:100%;margin:0;justify-content:space-between;gap:12px}.n-language{margin-left:auto}.n-press-grid{grid-template-columns:1fr}.n-press-featured{grid-column:auto}.n-press-card{padding:25px;min-height:240px}}.n-reel-frame:has(.n-supplied-cover){aspect-ratio:16\/9}.n-supplied-cover>img{object-fit:contain;filter:none}.n-supplied-cover:hover>img{transform:none}.n-supplied-cover .n-cover-play{top:auto;left:auto;right:18px;bottom:18px;transform:none;width:48px;height:48px;font-size:18px;box-shadow:0 0 0 5px #00000030}\n\/* Refined reel and portfolio spacing *\/\n.n-hero-grid{padding:40px 0 44px}.n-reel{padding-top:0}.n-reel-frame{aspect-ratio:16\/9;background:#101010}.n-supplied-cover>img{object-fit:cover}.n-reel-cover:focus-visible{outline:3px solid #ffd600;outline-offset:-3px}.n-supplied-cover .n-cover-play{transition:box-shadow .2s,background .2s}.n-supplied-cover:hover .n-cover-play{background:#ffe34a;box-shadow:0 0 0 9px #ffd60025}.n-work{padding-bottom:24px;border-bottom:1px solid #ccc8bd}.n-work-info{margin-top:20px}.n-work-info p{font-size:11px;letter-spacing:.055em}.n-work .n-work-note{max-width:52ch}.n-work-image{background:#fff}@media(max-width:760px){.n-hero-grid{padding:30px 0;gap:28px}.n-reel-caption{font-size:9px;line-height:1.5}.n-work-grid{gap:30px}.n-nav{row-gap:16px}.n-nav a{padding-top:6px;padding-bottom:6px}}\n<\/style>\n<div id=\"norte-site\" lang=\"en\">\n<header class=\"n-header\"><a class=\"n-logo\" href=\"#norte-site\" aria-label=\"Norte Creative Consulting, home\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/logo-norte-copia.png\" alt=\"Norte Creative Consulting\" width=\"667\" height=\"500\"><\/a><nav class=\"n-nav\" aria-label=\"Main navigation\"><a href=\"#proyectos\">Work<\/a><a href=\"#servicios\">What we do<\/a><a href=\"#nosotros\">About Norte<\/a><a href=\"#press\">Press<\/a><a class=\"n-contact\" href=\"#contacto\">Let\u2019s talk \u2197<\/a><\/nav><div class=\"n-language\" role=\"group\" aria-label=\"Choose language\"><button type=\"button\" data-norte-lang=\"en\" aria-pressed=\"true\" aria-label=\"English\">EN<\/button><span aria-hidden=\"true\">\/<\/span><button type=\"button\" data-norte-lang=\"es\" aria-pressed=\"false\" aria-label=\"Espa\u00f1ol\">ES<\/button><\/div><\/header>\n<section class=\"n-hero\" aria-labelledby=\"n-hero-title\"><div class=\"n-hero-top n-eyebrow\"><span>Norte \/ Creative Consulting<\/span><span>Strategy \u00b7 Identity \u00b7 Content<\/span><\/div><div class=\"n-hero-grid\"><h1 id=\"n-hero-title\">GOOD<br>BRANDING<br>GOES<br><span>FURTHER.<\/span><\/h1><div class=\"n-reel\"><div class=\"n-reel-frame\" id=\"norte-reel-player\"><button type=\"button\" class=\"n-reel-cover n-supplied-cover\" id=\"norte-play-reel\" aria-label=\"Play Norte food and hospitality reel\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/norte-dreams-diagonal.jpg\" alt=\"Food in Motion \u2014 Norte\" width=\"1672\" height=\"941\" fetchpriority=\"high\"><span class=\"n-cover-play\" aria-hidden=\"true\">\u25b6<\/span><\/button><\/div><div class=\"n-reel-caption\"><span>FOOD &#038; HOSPITALITY \/ SELECTED FILM<\/span><a href=\"https:\/\/www.youtube.com\/@norteconsultoracreativa901\" target=\"_blank\" rel=\"noopener\">VIEW CHANNEL \u2197<\/a><\/div><\/div><\/div><div class=\"n-hero-bottom\"><p>Ideas with direction.<br>Brands that go further.<\/p><a class=\"n-link\" href=\"#proyectos\">EXPLORE OUR WORK <span>\u2193<\/span><\/a><\/div><\/section>\n<section class=\"n-wrap n-intro\"><div class=\"n-eyebrow\">01 \/ How we think<\/div><div><h2>Every great idea<br>needs direction.<\/h2><p>We uncover what makes a brand unique and turn it into an identity people feel, recognize, and remember. Through strategy, creative thinking, and content with personality.<\/p><a class=\"n-link\" href=\"#servicios\">FROM IDEA TO EXPERIENCE <span>\u2197<\/span><\/a><\/div><\/section>\n<section class=\"n-client-section\"><div class=\"n-eyebrow\">Experience across industries<\/div><h2>Different worlds.<br>One creative direction.<\/h2><p>Sports, fashion, education, financial services, healthcare, food, and hospitality.<\/p><div class=\"n-client-names\" aria-label=\"Selected brands from our portfolio\"><span>ASICS<\/span><span>CREPIER<\/span><span>CIBERTEC<\/span><span>UPN<\/span><span>BNP PARIBAS CARDIF<\/span><span>ALIADA<\/span><span>EYES ILLUSION<\/span><span>CAJA TRUJILLO<\/span><\/div><\/section><section class=\"n-wrap n-projects\" id=\"proyectos\"><div class=\"n-section-head\"><h2>Ideas taking shape.<\/h2><span class=\"n-eyebrow\">02 \/ Selected work<\/span><\/div><div class=\"n-work-grid\"><article class=\"n-work n-brand-project\"><div class=\"n-work-image\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/asics-campaign.jpg\" alt=\"ASICS GEL-KAYANO 26 campaign creative\" width=\"1600\" height=\"900\" loading=\"lazy\"><\/div><div class=\"n-work-info\"><div><h3>ASICS<\/h3><p>SPORTS \/ CAMPAIGN CREATIVE<\/p><\/div><\/div><p class=\"n-work-note\">Product-led campaign creative for a performance sports brand.<\/p><\/article><article class=\"n-work n-brand-project\"><div class=\"n-work-image\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/crepier-campaign.jpg\" alt=\"Crepier We Keep Stories lifestyle campaign\" width=\"1600\" height=\"900\" loading=\"lazy\"><\/div><div class=\"n-work-info\"><div><h3>Crepier<\/h3><p>FASHION &#038; LIFESTYLE \/ CAMPAIGN CREATIVE<\/p><\/div><\/div><p class=\"n-work-note\">Everyday stories and emotion at the heart of a lifestyle campaign.<\/p><\/article><article class=\"n-work n-brand-project\"><div class=\"n-work-image\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/eyes-illusion-campaign.jpg\" alt=\"Eyes Illusion eyewear campaign featuring sculpted portraits\" width=\"1600\" height=\"900\" loading=\"lazy\"><\/div><div class=\"n-work-info\"><div><h3>Eyes Illusion<\/h3><p>EYEWEAR \/ ART DIRECTION<\/p><\/div><\/div><p class=\"n-work-note\">A distinctive visual approach that puts eyewear and personal style in focus.<\/p><\/article><a class=\"n-work\" href=\"https:\/\/marianofoodideas.com\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-work-image\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/packaging.webp\" alt=\"T\u00edo Sergio packaging: an identity inspired by Amazonian heritage\" width=\"1024\" height=\"545\" loading=\"lazy\"><\/div><div class=\"n-work-info\"><div><h3>T\u00edo Sergio<\/h3><p>IDENTITY &#038; PACKAGING \/ AMAZONIAN HERITAGE<\/p><\/div><span aria-hidden=\"true\">\u2197<\/span><\/div><p class=\"n-work-note\">A story rooted in heritage, brought to life through packaging.<\/p><\/a><a class=\"n-work\" href=\"https:\/\/www.youtube.com\/watch?v=FHpbskCzc0g\" target=\"_blank\" rel=\"noopener\"><div class=\"n-work-image\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/agallas.png\" alt=\"Brand identity for Agallas Cantina Cevichera\" width=\"768\" height=\"432\" loading=\"lazy\"><\/div><div class=\"n-work-info\"><div><h3>Agallas<\/h3><p>RESTAURANT CONCEPT &#038; BRANDING<\/p><\/div><span aria-hidden=\"true\">\u2197<\/span><\/div><p class=\"n-work-note\">A ceviche cantina with character. A brand for those who dare.<\/p><\/a><a class=\"n-work\" href=\"https:\/\/marianofoodideas.com\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-work-image\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/provinciano.png\" alt=\"Provinciano, celebrating regional Peruvian recipes\" width=\"768\" height=\"432\" loading=\"lazy\"><\/div><div class=\"n-work-info\"><div><h3>Provinciano<\/h3><p>CONCEPT, NAMING &#038; IDENTITY<\/p><\/div><span aria-hidden=\"true\">\u2197<\/span><\/div><p class=\"n-work-note\">Regional Peruvian recipes become the starting point for a distinctive dining experience.<\/p><\/a><\/div><\/section>\n<section class=\"n-wrap n-services\" id=\"servicios\"><div><div class=\"n-eyebrow\">03 \/ What we do<\/div><h2>We give<br>your brand<br>direction.<\/h2><\/div><div class=\"n-service-list\"><details open><summary>Strategy &#038; branding<\/summary><p>Positioning, concept development, naming, and visual identity. We define what your brand stands for and how to express it consistently.<\/p><\/details><details><summary>Content &#038; social media<\/summary><p>Ideas, campaigns, and content that build a distinctive voice. Photography, video, and communication designed to connect with your audience.<\/p><\/details><details><summary>Design &#038; packaging<\/summary><p>We bring your brand\u2019s personality to design, packaging, and touchpoints that tell a consistent story.<\/p><\/details><details><summary>Advertising &#038; internal communications<\/summary><p>Campaign ideas and creative communication for audiences outside and inside your organization, built around a clear brand direction.<\/p><\/details><details><summary>Restaurant concepts<\/summary><p>From an idea to an experience with its own identity. We combine creativity, food culture, and brand vision to develop distinctive concepts.<\/p><\/details><\/div><\/section>\n<section class=\"n-wrap n-about\" id=\"nosotros\"><div class=\"n-portrait\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/mariano.jpeg\" alt=\"Mariano Escobal, creative professional and restaurant concept developer\" width=\"811\" height=\"1024\" loading=\"lazy\"><\/div><div><div class=\"n-eyebrow\">04 \/ The perspective behind Norte<\/div><h2>Creativity.<br>Lived, not just imagined.<\/h2><p>Mariano Escobal brings advertising, entrepreneurship, and creative direction together in one perspective. His portfolio spans sports, fashion, education, healthcare, financial services, and hospitality\u2014connecting brand strategy, campaign ideas, design, and content.<\/p><p class=\"n-name\">MARIANO ESCOBAL \/ NORTE CONSULTORA<\/p><a class=\"n-link\" href=\"https:\/\/marianofoodideas.com\/\" target=\"_blank\" rel=\"noopener\">DISCOVER FOOD IDEAS <span>\u2197<\/span><\/a><\/div><\/section>\n<section class=\"n-awards\" id=\"awards\"><div><div class=\"n-eyebrow\">Recognition \/ Creative experience<\/div><h2>Ideas that leave a mark.<\/h2><h3 style=\"font-size:20px;margin:24px 0 10px\">FEPI Awards<\/h3><p>Mariano\u2019s work has earned FEPI recognition in audiovisual production, art direction, corporate image, and other disciplines, including a Grand Prix.<\/p><h3 style=\"font-size:20px;margin:28px 0 10px\">Top Influencers Awards<\/h3><p>Best Campaign \u2014 Food Category<br>Best Campaign \u2014 Health Category<br>Best Campaign of the Year \u2014 2020<\/p><\/div><div><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/premios.png\" alt=\"FEPI awards featured in Mariano Escobal\u2019s portfolio\" width=\"746\" height=\"399\" loading=\"lazy\"><img decoding=\"async\" src=\"https:\/\/norteconsultora.com\/wp-content\/uploads\/2026\/09\/top-influencers.png\" alt=\"Top Influencers Awards: Best Campaign in Food, Best Campaign in Health, and Best Campaign of the Year 2020\" width=\"680\" height=\"273\" loading=\"lazy\" style=\"margin-top:24px\"><\/div><\/section>\n<section class=\"n-wrap n-press\" id=\"press\"><div class=\"n-eyebrow\">05 \/ Press &#038; profiles<\/div><h2>Norte in the spotlight.<\/h2><p class=\"n-press-intro\">Stories about Norte and Mariano Escobal, told by the media.<\/p><div class=\"n-press-grid\"><a class=\"n-press-card n-press-featured\" href=\"https:\/\/www.mercadonegro.pe\/publicidad\/norte-consultora-inicia-sus-operaciones-en-los-estados-unidos\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Mercado Negro<\/span><span>Norte<\/span><\/div><h3>Norte expands to the United States<\/h3><p>A new chapter for Norte, connecting its Peruvian experience with brands in the U.S.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/www.mercadonegro.pe\/publicidad\/campanas\/norte-la-consultora-creativa-que-se-llevo-siete-galardones-de-los-fepi-2021\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Mercado Negro<\/span><span>Norte<\/span><\/div><h3>Seven honors at FePI 2021<\/h3><p>Recognition for campaigns addressing social and environmental issues.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/www.mercadonegro.pe\/publicidad\/norte-consultora-creativos-que-tienen-un-norte-mas-feliz-son-mejores-creativos\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Mercado Negro<\/span><span>Norte<\/span><\/div><h3>A happier direction for creativity<\/h3><p>A profile of Norte\u2019s fourth anniversary, creative culture, and growth.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/www.businessempresarial.com.pe\/apostar-por-el-bienestar-premios-del-concurso-de-creatividad-top-influencers-valoraron-el-bien-comun\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Business Empresarial<\/span><span>Norte<\/span><\/div><h3>Three wins at Top Influencers 2020<\/h3><p>Coverage of Norte\u2019s awards for Gallinas Libres and Centro Oncol\u00f3gico Aliada.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/www.mercadonegro.pe\/marketing\/marketing-digital\/lanzamiento-de-producto\/la-ruta-esta-servida-la-miniserie-a-traves-de-la-que-claro-video-destaca-la-gastronomia-peruana\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Mercado Negro<\/span><span>Mariano Escobal<\/span><\/div><h3>La Ruta Est\u00e1 Servida on Claro video<\/h3><p>Mariano hosts a journey through Peru\u2019s food culture, in a production involving Norte.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/elcomercio.pe\/lima\/salto-carrito-camion-cronica-165589-noticia\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>El Comercio<\/span><span>Mariano Escobal<\/span><\/div><h3>From street carts to food trucks<\/h3><p>A chronicle of Mariano\u2019s role in Peru\u2019s emerging food truck scene.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/leonardo.pe\/ediciones\/LEONARDO-CUATRO.pdf\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Leonardo<\/span><span>Norte \u00b7 Mariano Escobal<\/span><\/div><h3>The people behind Norte<\/h3><p>A magazine profile of co-founders Mariano Escobal and Francisco Arce.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/www.mercadonegro.pe\/publicidad\/campanas\/top-influencers-2020-gallinas-libres-la-campana-que-aposto-por-el-bienestar-animal\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Mercado Negro<\/span><span>Norte<\/span><\/div><h3>Gallinas Libres: creativity for animal welfare<\/h3><p>The influencer campaign developed with Norte and its impact on the brand.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/www.mercadonegro.pe\/marketing\/marketing-digital\/marcas\/marcas-con-proposito-aportando-a-la-sociedad-desde-las-empresas\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Mercado Negro<\/span><span>Mariano Escobal<\/span><\/div><h3>What purpose means for brands<\/h3><p>Mariano shares his perspective on the role of brands in society.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/www.mercadonegro.pe\/marketing\/4-claves-para-impulsar-tu-marca-en-la-reactivacion-economica\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Mercado Negro<\/span><span>Mariano Escobal<\/span><\/div><h3>Brand building during economic recovery<\/h3><p>Mariano contributes ideas on purpose and connection with consumers.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><a class=\"n-press-card\" href=\"https:\/\/peruvianchefs.org\/mariano-escobal\/\" target=\"_blank\" rel=\"noopener\"><div class=\"n-press-meta\"><span>Peruvian American Chef Association<\/span><span>Mariano Escobal<\/span><\/div><h3>A creative journey through food and storytelling<\/h3><p>A professional profile covering Mariano\u2019s brands, projects, and television work.<\/p><span class=\"n-press-read\">READ ARTICLE \u2197<\/span><\/a><\/div><p class=\"n-press-note\">Articles open on the original publisher\u2019s website, in their original language.<\/p><\/section><footer class=\"n-footer\" id=\"contacto\"><div class=\"n-eyebrow\">Your project could be next.<\/div><h2>Find your<br><span>true north.<\/span> \u2197<\/h2><a class=\"n-email\" href=\"mailto:mariano@norteconsultora.com\">mariano@norteconsultora.com<\/a><div class=\"n-footer-bottom\"><span>\u00a9 2026 NORTE CONSULTORA \u00b7 CREATIVE CONSULTING<\/span><div class=\"n-socials\"><a href=\"https:\/\/www.instagram.com\/norteconsultora\/\" target=\"_blank\" rel=\"noopener\">INSTAGRAM \u2197<\/a><a href=\"https:\/\/www.youtube.com\/@norteconsultoracreativa901\" target=\"_blank\" rel=\"noopener\">YOUTUBE \u2197<\/a><a href=\"https:\/\/marianofoodideas.com\/\" target=\"_blank\" rel=\"noopener\">FOOD IDEAS \u2197<\/a><\/div><\/div><\/footer>\n<\/div>\n<script>(function(){var button=document.getElementById('norte-play-reel');if(!button)return;button.addEventListener('click',function(){var player=document.createElement('iframe');player.src='https:\/\/www.youtube-nocookie.com\/embed\/irc2hTww1_Q?rel=0&hl=en&autoplay=1';player.title='Norte food and hospitality reel';player.allow='autoplay; encrypted-media; picture-in-picture; fullscreen';player.setAttribute('allowfullscreen','');var holder=document.getElementById('norte-reel-player');holder.replaceChildren(player);player.focus();});})();<\/script>\n<script>(function(){var root=document.getElementById('norte-site');if(!root)return;var map={\"Norte Creative Consulting, home\":\"Norte Creative Consulting, inicio\",\"Main navigation\":\"Navegaci\u00f3n principal\",\"About Norte\":\"Somos Norte\",\"Let\u2019s talk \u2197\":\"Hablemos \u2197\",\"Strategy \u00b7 Identity \u00b7 Content\":\"Estrategia \u00b7 Identidad \u00b7 Contenido\",\"Norte Creative Consulting food reel\":\"Reel gastron\u00f3mico de Norte Consultora Creativa\",\"A GLIMPSE INTO OUR WORLD\":\"UNA MUESTRA DE NUESTRO MUNDO\",\"VIEW CHANNEL\":\"VER CANAL\",\"EXPLORE OUR WORK\":\"EXPLORA NUESTRO TRABAJO\",\"01 \/ How we think\":\"01 \/ Nuestra forma de pensar\",\"We uncover what makes a brand unique and turn it into an identity people feel, recognize, and remember. Through strategy, creative thinking, and content with personality.\":\"Encontramos lo que hace \u00fanica a una marca y lo convertimos en una identidad que se siente, se reconoce y se recuerda. Con estrategia, criterio creativo y contenido con personalidad.\",\"FROM IDEA TO EXPERIENCE\":\"DE LA IDEA A LA EXPERIENCIA\",\"Ideas taking shape.\":\"Ideas que toman forma.\",\"02 \/ Selected work\":\"02 \/ Proyectos seleccionados\",\"T\u00edo Sergio packaging: an identity inspired by Amazonian heritage\":\"Packaging T\u00edo Sergio: identidad inspirada en la herencia de la selva\",\"IDENTITY & PACKAGING \/ AMAZONIAN HERITAGE\":\"IDENTIDAD & PACKAGING \/ HERENCIA DE LA SELVA\",\"A story rooted in heritage, brought to life through packaging.\":\"El origen convertido en una historia que tambi\u00e9n se cuenta desde el empaque.\",\"Brand identity for Agallas Cantina Cevichera\":\"Identidad de Agallas Cantina Cevichera\",\"RESTAURANT CONCEPT & BRANDING\":\"CONCEPTO GASTRON\u00d3MICO & MARCA\",\"A ceviche cantina with character. A brand for those who dare.\":\"Una cantina cevichera con car\u00e1cter. Una marca para quienes se atreven.\",\"Provinciano, celebrating regional Peruvian recipes\":\"Provinciano, recetas del interior\",\"CONCEPT, NAMING & IDENTITY\":\"CONCEPTO, NAMING & IDENTIDAD\",\"Regional Peruvian recipes become the starting point for a distinctive dining experience.\":\"Las recetas del interior del Per\u00fa como punto de partida para una experiencia propia.\",\"03 \/ What we do\":\"03 \/ Qu\u00e9 hacemos\",\"Strategy & branding\":\"Estrategia & branding\",\"Positioning, concept development, naming, and visual identity. We define what your brand stands for and how to express it consistently.\":\"Posicionamiento, concepto, naming e identidad visual. Definimos qu\u00e9 representa tu marca y c\u00f3mo expresarlo con coherencia.\",\"Content & social media\":\"Contenido & social media\",\"Ideas, campaigns, and content that build a distinctive voice. Photography, video, and communication designed to connect with your audience.\":\"Ideas, campa\u00f1as y contenido que construyen una voz propia. Fotograf\u00eda, video y comunicaci\u00f3n pensados para conectar con tu audiencia.\",\"Design & packaging\":\"Dise\u00f1o & packaging\",\"We bring your brand\u2019s personality to design, packaging, and touchpoints that tell a consistent story.\":\"Convertimos la personalidad de tu marca en piezas, empaques y puntos de contacto que cuentan la misma historia.\",\"Restaurant concepts\":\"Conceptos gastron\u00f3micos\",\"From an idea to an experience with its own identity. We combine creativity, food culture, and brand vision to develop distinctive concepts.\":\"De la idea a una experiencia con identidad. Unimos creatividad, cultura gastron\u00f3mica y visi\u00f3n de marca para dar forma a nuevos conceptos.\",\"Mariano Escobal, creative professional and restaurant concept developer\":\"Mariano Escobal, creativo y desarrollador de conceptos gastron\u00f3micos\",\"04 \/ The perspective behind Norte\":\"04 \/ La mirada detr\u00e1s de Norte\",\"Mariano Escobal brings advertising, entrepreneurship, and food culture together in one creative perspective. His experience spans brand building, concept development, content production, and stories drawn from real life.\":\"Mariano Escobal re\u00fane publicidad, emprendimiento y gastronom\u00eda en una misma mirada. Una trayectoria que va de construir marcas a crear conceptos, producir contenido y contar historias desde la experiencia.\",\"DISCOVER FOOD IDEAS\":\"CONOCE FOOD IDEAS\",\"Recognition \/ Creative experience\":\"Reconocimientos \/ Trayectoria creativa\",\"Ideas that leave a mark.\":\"Ideas que dejan huella.\",\"Mariano\u2019s work has earned FEPI recognition in audiovisual production, art direction, corporate image, and other disciplines, including a Grand Prix.\":\"La trayectoria de Mariano incluye reconocimientos FEPI en producci\u00f3n audiovisual, direcci\u00f3n de arte, imagen corporativa y otras disciplinas, adem\u00e1s de un Grand Prix.\",\"FEPI awards featured in Mariano Escobal\u2019s portfolio\":\"Reconocimientos FEPI publicados en el portafolio de Mariano Escobal\",\"Your project could be next.\":\"El pr\u00f3ximo proyecto puede ser el tuyo.\",\"Work\":\"Proyectos\",\"What we do\":\"Qu\u00e9 hacemos\",\"Press\":\"Prensa\",\"GOOD\":\"BUEN\",\"BRANDING\":\"BRANDING\",\"GOES\":\"LLEGA\",\"FURTHER.\":\"M\u00c1S LEJOS.\",\"NORTE \/ MOTION\":\"NORTE \/ MOVIMIENTO\",\"FOOD IN\":\"SABOR EN\",\"MOTION.\":\"MOVIMIENTO.\",\"WATCH THE FILM \u2197\":\"VER EL VIDEO \u2197\",\"FOOD & HOSPITALITY \/ SELECTED FILM\":\"GASTRONOM\u00cdA \/ VIDEO DESTACADO\",\"VIEW CHANNEL \u2197\":\"VER CANAL \u2197\",\"Ideas with direction.\":\"Ideas con direcci\u00f3n.\",\"Brands that go further.\":\"Marcas que llegan m\u00e1s lejos.\",\"Every great idea\":\"Una buena idea\",\"needs direction.\":\"merece un norte.\",\"Experience across industries\":\"Experiencia en distintos sectores\",\"Different worlds.\":\"Mundos distintos.\",\"One creative direction.\":\"Una misma direcci\u00f3n creativa.\",\"Sports, fashion, education, financial services, healthcare, food, and hospitality.\":\"Deporte, moda, educaci\u00f3n, servicios financieros, salud y gastronom\u00eda.\",\"SPORTS \/ CAMPAIGN CREATIVE\":\"DEPORTE \/ CREATIVIDAD DE CAMPA\u00d1A\",\"Product-led campaign creative for a performance sports brand.\":\"Creatividad de campa\u00f1a centrada en el producto para una marca de rendimiento deportivo.\",\"FASHION & LIFESTYLE \/ CAMPAIGN CREATIVE\":\"MODA Y ESTILO DE VIDA \/ CAMPA\u00d1A\",\"Everyday stories and emotion at the heart of a lifestyle campaign.\":\"Historias cotidianas y emoci\u00f3n en el centro de una campa\u00f1a de estilo de vida.\",\"EYEWEAR \/ ART DIRECTION\":\"\u00d3PTICA \/ DIRECCI\u00d3N DE ARTE\",\"A distinctive visual approach that puts eyewear and personal style in focus.\":\"Una propuesta visual que pone los lentes y el estilo personal en primer plano.\",\"We give\":\"Le damos\",\"your brand\":\"a tu marca\",\"direction.\":\"direcci\u00f3n.\",\"Advertising & internal communications\":\"Publicidad y comunicaci\u00f3n interna\",\"Campaign ideas and creative communication for audiences outside and inside your organization, built around a clear brand direction.\":\"Ideas de campa\u00f1a y comunicaci\u00f3n creativa para p\u00fablicos externos e internos, con una direcci\u00f3n de marca clara.\",\"Creativity.\":\"La creatividad.\",\"Lived, not just imagined.\":\"Tambi\u00e9n se vive.\",\"Mariano Escobal brings advertising, entrepreneurship, and creative direction together in one perspective. His portfolio spans sports, fashion, education, healthcare, financial services, and hospitality\u2014connecting brand strategy, campaign ideas, design, and content.\":\"Mariano Escobal re\u00fane publicidad, emprendimiento y direcci\u00f3n creativa en una misma mirada. Su portafolio abarca deporte, moda, educaci\u00f3n, salud, servicios financieros y gastronom\u00eda, conectando estrategia de marca, campa\u00f1as, dise\u00f1o y contenido.\",\"FEPI Awards\":\"Premios FEPI\",\"Top Influencers Awards\":\"Premios Top Influencers\",\"Best Campaign \u2014 Food Category\":\"Mejor campa\u00f1a \u2014 Sector alimentos\",\"Best Campaign \u2014 Health Category\":\"Mejor campa\u00f1a \u2014 Sector salud\",\"Best Campaign of the Year \u2014 2020\":\"Mejor campa\u00f1a del a\u00f1o \u2014 2020\",\"Find your\":\"Encuentra tu\",\"true north.\":\"norte.\",\"Play Norte food and hospitality reel\":\"Reproducir el reel gastron\u00f3mico de Norte\",\"Norte food and hospitality reel\":\"Reel gastron\u00f3mico de Norte\",\"ASICS GEL-KAYANO 26 campaign creative\":\"Campa\u00f1a ASICS GEL-KAYANO 26\",\"Crepier We Keep Stories lifestyle campaign\":\"Campa\u00f1a de Crepier We Keep Stories\",\"Eyes Illusion eyewear campaign featuring sculpted portraits\":\"Campa\u00f1a de Eyes Illusion con retratos escult\u00f3ricos\",\"05 \/ Press & profiles\":\"05 \/ Prensa y perfiles\",\"Norte in the spotlight.\":\"Norte en los medios.\",\"Stories about Norte and Mariano Escobal, told by the media.\":\"Historias sobre Norte y Mariano Escobal, contadas por los medios.\",\"READ ARTICLE \u2197\":\"LEER NOTA \u2197\",\"Articles open on the original publisher\u2019s website, in their original language.\":\"Las notas se abren en la web del medio, en su idioma original.\",\"Selected media coverage\":\"Cobertura de medios\",\"Choose language\":\"Elegir idioma\",\"Norte expands to the United States\":\"Norte inicia operaciones en Estados Unidos\",\"A new chapter for Norte, connecting its Peruvian experience with brands in the U.S.\":\"Una nueva etapa para Norte: experiencia peruana al servicio de marcas en Estados Unidos.\",\"Seven honors at FePI 2021\":\"Siete reconocimientos en FePI 2021\",\"Recognition for campaigns addressing social and environmental issues.\":\"Reconocimientos a campa\u00f1as sobre temas sociales y ambientales.\",\"A happier direction for creativity\":\"Un norte m\u00e1s feliz para la creatividad\",\"A profile of Norte\u2019s fourth anniversary, creative culture, and growth.\":\"Un perfil del cuarto aniversario de Norte, su cultura creativa y su crecimiento.\",\"Three wins at Top Influencers 2020\":\"Tres premios en Top Influencers 2020\",\"Coverage of Norte\u2019s awards for Gallinas Libres and Centro Oncol\u00f3gico Aliada.\":\"Cobertura de los premios de Norte por Gallinas Libres y Centro Oncol\u00f3gico Aliada.\",\"La Ruta Est\u00e1 Servida on Claro video\":\"La Ruta Est\u00e1 Servida en Claro video\",\"Mariano hosts a journey through Peru\u2019s food culture, in a production involving Norte.\":\"Mariano conduce un recorrido por la gastronom\u00eda peruana, en una producci\u00f3n con participaci\u00f3n de Norte.\",\"From street carts to food trucks\":\"Del carrito al food truck\",\"A chronicle of Mariano\u2019s role in Peru\u2019s emerging food truck scene.\":\"Una cr\u00f3nica sobre Mariano y los inicios de los food trucks en el Per\u00fa.\",\"The people behind Norte\":\"Las personas detr\u00e1s de Norte\",\"A magazine profile of co-founders Mariano Escobal and Francisco Arce.\":\"Un perfil de los cofundadores Mariano Escobal y Francisco Arce.\",\"Gallinas Libres: creativity for animal welfare\":\"Gallinas Libres: creatividad por el bienestar animal\",\"The influencer campaign developed with Norte and its impact on the brand.\":\"La campa\u00f1a de influencers desarrollada con Norte y su impacto en la marca.\",\"What purpose means for brands\":\"El prop\u00f3sito de las marcas\",\"Mariano shares his perspective on the role of brands in society.\":\"Mariano comparte su visi\u00f3n sobre el papel de las marcas en la sociedad.\",\"Brand building during economic recovery\":\"Marcas en tiempos de reactivaci\u00f3n\",\"Mariano contributes ideas on purpose and connection with consumers.\":\"Mariano aporta ideas sobre prop\u00f3sito y conexi\u00f3n con los consumidores.\",\"A creative journey through food and storytelling\":\"Una trayectoria entre gastronom\u00eda y creatividad\",\"A professional profile covering Mariano\u2019s brands, projects, and television work.\":\"Un perfil profesional sobre las marcas, proyectos y trabajo televisivo de Mariano.\"};var nodes=[];var walker=document.createTreeWalker(root,NodeFilter.SHOW_TEXT);while(walker.nextNode()){var n=walker.currentNode;if(!n.parentElement.closest('script,style,.n-language')&&map[n.textContent.trim()])nodes.push([n,n.textContent,n.textContent.trim()]);}var attrs=[];root.querySelectorAll('[alt],[aria-label],[title]').forEach(function(el){['alt','aria-label','title'].forEach(function(a){var v=el.getAttribute(a);if(v&&map[v])attrs.push([el,a,v]);});});function 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EXPLORE OUR WORK \u2193 01 \/ How we think Every great ideaneeds direction. 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