Norte — Creative Consulting

Norte / Creative ConsultingStrategy · Identity · Content

GOOD
BRANDING
GOES
FURTHER.

FOOD & HOSPITALITY / SELECTED FILMVIEW CHANNEL ↗

Ideas with direction.
Brands that go further.

EXPLORE OUR WORK ↓
01 / How we think

Every great idea
needs direction.

We uncover what makes a brand unique and turn it into an identity people feel, recognize, and remember. Through strategy, creative thinking, and content with personality.

FROM IDEA TO EXPERIENCE ↗
Experience across industries

Different worlds.
One creative direction.

Sports, fashion, education, financial services, healthcare, food, and hospitality.

ASICSCREPIERCIBERTECUPNBNP PARIBAS CARDIFALIADAEYES ILLUSIONCAJA TRUJILLO

Ideas taking shape.

02 / Selected work
ASICS GEL-KAYANO 26 campaign creative

ASICS

SPORTS / CAMPAIGN CREATIVE

Product-led campaign creative for a performance sports brand.

Crepier We Keep Stories lifestyle campaign

Crepier

FASHION & LIFESTYLE / CAMPAIGN CREATIVE

Everyday stories and emotion at the heart of a lifestyle campaign.

Eyes Illusion eyewear campaign featuring sculpted portraits

Eyes Illusion

EYEWEAR / ART DIRECTION

A distinctive visual approach that puts eyewear and personal style in focus.

Tío Sergio packaging: an identity inspired by Amazonian heritage

Tío Sergio

IDENTITY & PACKAGING / AMAZONIAN HERITAGE

A story rooted in heritage, brought to life through packaging.

Brand identity for Agallas Cantina Cevichera

Agallas

RESTAURANT CONCEPT & BRANDING

A ceviche cantina with character. A brand for those who dare.

Provinciano, celebrating regional Peruvian recipes

Provinciano

CONCEPT, NAMING & IDENTITY

Regional Peruvian recipes become the starting point for a distinctive dining experience.

03 / What we do

We give
your brand
direction.

Strategy & branding

Positioning, concept development, naming, and visual identity. We define what your brand stands for and how to express it consistently.

Content & social media

Ideas, campaigns, and content that build a distinctive voice. Photography, video, and communication designed to connect with your audience.

Design & packaging

We bring your brand’s personality to design, packaging, and touchpoints that tell a consistent story.

Advertising & internal communications

Campaign ideas and creative communication for audiences outside and inside your organization, built around a clear brand direction.

Restaurant concepts

From an idea to an experience with its own identity. We combine creativity, food culture, and brand vision to develop distinctive concepts.

Mariano Escobal, creative professional and restaurant concept developer
04 / The perspective behind Norte

Creativity.
Lived, not just imagined.

Mariano Escobal brings advertising, entrepreneurship, and creative direction together in one perspective. His portfolio spans sports, fashion, education, healthcare, financial services, and hospitality—connecting brand strategy, campaign ideas, design, and content.

MARIANO ESCOBAL / NORTE CONSULTORA

DISCOVER FOOD IDEAS ↗
Recognition / Creative experience

Ideas that leave a mark.

FEPI Awards

Mariano’s work has earned FEPI recognition in audiovisual production, art direction, corporate image, and other disciplines, including a Grand Prix.

Top Influencers Awards

Best Campaign — Food Category
Best Campaign — Health Category
Best Campaign of the Year — 2020

FEPI awards featured in Mariano Escobal’s portfolioTop Influencers Awards: Best Campaign in Food, Best Campaign in Health, and Best Campaign of the Year 2020
05 / Press & profiles

Norte in the spotlight.

Stories about Norte and Mariano Escobal, told by the media.

Mercado NegroNorte

Norte expands to the United States

A new chapter for Norte, connecting its Peruvian experience with brands in the U.S.

READ ARTICLE ↗
Mercado NegroNorte

Seven honors at FePI 2021

Recognition for campaigns addressing social and environmental issues.

READ ARTICLE ↗
Mercado NegroNorte

A happier direction for creativity

A profile of Norte’s fourth anniversary, creative culture, and growth.

READ ARTICLE ↗
Business EmpresarialNorte

Three wins at Top Influencers 2020

Coverage of Norte’s awards for Gallinas Libres and Centro Oncológico Aliada.

READ ARTICLE ↗
Mercado NegroMariano Escobal

La Ruta Está Servida on Claro video

Mariano hosts a journey through Peru’s food culture, in a production involving Norte.

READ ARTICLE ↗
El ComercioMariano Escobal

From street carts to food trucks

A chronicle of Mariano’s role in Peru’s emerging food truck scene.

READ ARTICLE ↗
LeonardoNorte · Mariano Escobal

The people behind Norte

A magazine profile of co-founders Mariano Escobal and Francisco Arce.

READ ARTICLE ↗
Mercado NegroNorte

Gallinas Libres: creativity for animal welfare

The influencer campaign developed with Norte and its impact on the brand.

READ ARTICLE ↗
Mercado NegroMariano Escobal

What purpose means for brands

Mariano shares his perspective on the role of brands in society.

READ ARTICLE ↗
Mercado NegroMariano Escobal

Brand building during economic recovery

Mariano contributes ideas on purpose and connection with consumers.

READ ARTICLE ↗
Peruvian American Chef AssociationMariano Escobal

A creative journey through food and storytelling

A professional profile covering Mariano’s brands, projects, and television work.

READ ARTICLE ↗

Articles open on the original publisher’s website, in their original language.