
GOOD
BRANDING
GOES
FURTHER.
Ideas with direction.
Brands that go further.
Every great idea
needs direction.
We uncover what makes a brand unique and turn it into an identity people feel, recognize, and remember. Through strategy, creative thinking, and content with personality.
FROM IDEA TO EXPERIENCE ↗Different worlds.
One creative direction.
Sports, fashion, education, financial services, healthcare, food, and hospitality.
Ideas taking shape.
02 / Selected work
ASICS
SPORTS / CAMPAIGN CREATIVE
Product-led campaign creative for a performance sports brand.

Crepier
FASHION & LIFESTYLE / CAMPAIGN CREATIVE
Everyday stories and emotion at the heart of a lifestyle campaign.

Eyes Illusion
EYEWEAR / ART DIRECTION
A distinctive visual approach that puts eyewear and personal style in focus.

Tío Sergio
IDENTITY & PACKAGING / AMAZONIAN HERITAGE
A story rooted in heritage, brought to life through packaging.

Agallas
RESTAURANT CONCEPT & BRANDING
A ceviche cantina with character. A brand for those who dare.

Provinciano
CONCEPT, NAMING & IDENTITY
Regional Peruvian recipes become the starting point for a distinctive dining experience.
We give
your brand
direction.
Strategy & branding
Positioning, concept development, naming, and visual identity. We define what your brand stands for and how to express it consistently.
Content & social media
Ideas, campaigns, and content that build a distinctive voice. Photography, video, and communication designed to connect with your audience.
Design & packaging
We bring your brand’s personality to design, packaging, and touchpoints that tell a consistent story.
Advertising & internal communications
Campaign ideas and creative communication for audiences outside and inside your organization, built around a clear brand direction.
Restaurant concepts
From an idea to an experience with its own identity. We combine creativity, food culture, and brand vision to develop distinctive concepts.

Creativity.
Lived, not just imagined.
Mariano Escobal brings advertising, entrepreneurship, and creative direction together in one perspective. His portfolio spans sports, fashion, education, healthcare, financial services, and hospitality—connecting brand strategy, campaign ideas, design, and content.
MARIANO ESCOBAL / NORTE CONSULTORA
DISCOVER FOOD IDEAS ↗Ideas that leave a mark.
FEPI Awards
Mariano’s work has earned FEPI recognition in audiovisual production, art direction, corporate image, and other disciplines, including a Grand Prix.
Top Influencers Awards
Best Campaign — Food Category
Best Campaign — Health Category
Best Campaign of the Year — 2020


Norte in the spotlight.
Stories about Norte and Mariano Escobal, told by the media.
Norte expands to the United States
A new chapter for Norte, connecting its Peruvian experience with brands in the U.S.
READ ARTICLE ↗Seven honors at FePI 2021
Recognition for campaigns addressing social and environmental issues.
READ ARTICLE ↗A happier direction for creativity
A profile of Norte’s fourth anniversary, creative culture, and growth.
READ ARTICLE ↗Three wins at Top Influencers 2020
Coverage of Norte’s awards for Gallinas Libres and Centro Oncológico Aliada.
READ ARTICLE ↗La Ruta Está Servida on Claro video
Mariano hosts a journey through Peru’s food culture, in a production involving Norte.
READ ARTICLE ↗From street carts to food trucks
A chronicle of Mariano’s role in Peru’s emerging food truck scene.
READ ARTICLE ↗The people behind Norte
A magazine profile of co-founders Mariano Escobal and Francisco Arce.
READ ARTICLE ↗Gallinas Libres: creativity for animal welfare
The influencer campaign developed with Norte and its impact on the brand.
READ ARTICLE ↗What purpose means for brands
Mariano shares his perspective on the role of brands in society.
READ ARTICLE ↗Brand building during economic recovery
Mariano contributes ideas on purpose and connection with consumers.
READ ARTICLE ↗A creative journey through food and storytelling
A professional profile covering Mariano’s brands, projects, and television work.
READ ARTICLE ↗Articles open on the original publisher’s website, in their original language.